EDUCATION FOR GOOD
How did we build a digital presence for a design thinking and innovation training consultancy based in Hong Kong?
Promoting an abstract new idea in Hong Kong and spreading the concept of social innovation and trisector collaboration
Over a period of six months, we worked with Education for Good to redesign their content and website to spread awareness about social innovation in Hong Kong.
Rewriting content and redesigning website to reengage and reconnect with the audience.
1.TAKE TIME TO UNDERSTAND OUR PARTNER’S BUSINESS
We sat in their training with NGOs and government officials to understand deeply their service offerings, redesigned their service content and created new landing pages to drive organic traffic while promoting social awareness and innovation.
2.WORK WITH OUR PARTNER AS A TEAM BUSINESS
In a process of co-creation, we redesigned all the landing pages with a clean, clear UI palette of white and orange that conveys a sense of professionalism and warmth while speaking confidence and pragmatism to their target audience, mainly NGOs, universities, non-profits and government sectors.
3000% Increase in organic traffic, resulting in tripled inquiries and businesses in 6 months
Our SEO-friendly site architecture and content provide a fundamental, strong basis for attracting organic traffic through search engines. Combined with our effort to publish blog posts regularly, we have seen a huge trajectory of growth from 3000 unique visitors to 50,000 in just six months. Inquiries and sales have tripled, making a sustainable, long-lasting impact in the digital space for Education For Good.
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