Case Study

A social enterprise with an aim to build communities in Hong Kong 

SCOPE:
Web design and development / Digital consultation and tutorials / Search Engine Optimization (SEO)

Kaifong Tour is a social enterprise dedicated to promoting meaningful connections and engagement in Hong Kong’s local communities. By designing and organizing local tours and education programs, the company creates a people-oriented and sustainable environment for our communities to develop.

Website Page Views

New Tour Bookings

%

Increased New Visitors

%

Increased Conversion Rate

Our Challenge

  • To tap into the mass tourism market and boost bookings for local tours
  • To consolidate the past work and case studies for target audiences to understand our businesses to increase chances of enquiry
  • To educate internal team members regarding website usage and SEO for continuous updates and optimization

Our approach

  • Study carefully the users persona, namely schools, corporates and those interested in cultural tourism, to ensure that our content applies to their needs and requirements
  • Work with the internal team to deliver both online and offline tutorial sessions
  • Create a trip booking platform to streamline bookings and payments and boost both online and offline tours and events

Our Challenge

  • To tap into the mass tourism market and boost bookings for local tours
  • To consolidate the past work and case studies for target audiences to understand our businesses to increase chances of enquiry
  • To educate internal team members regarding website usage and SEO for continuous updates and optimization

Our approach

  • Study carefully the users persona, namely schools, corporates and those interested in cultural tourism, to ensure that our content applies to their needs and requirements
  • Work with the internal team to deliver both online and offline tutorial sessions
  • Create a trip booking platform to streamline bookings and payments and boost both online and offline tours and events

Contact

hello@upleash.co
+
852 6829 0042

Hours

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