Case Study
A social enterprise with an aim to build communities in Hong Kong
SCOPE:
Web design and development / Digital consultation and tutorials / Search Engine Optimization (SEO)
Kaifong Tour is a social enterprise dedicated to promoting meaningful connections and engagement in Hong Kong’s local communities. By designing and organizing local tours and education programs, the company creates a people-oriented and sustainable environment for our communities to develop.
Website Page Views
New Tour Bookings
%
Increased New Visitors
%
Increased Conversion Rate
Our Challenge
- To tap into the mass tourism market and boost bookings for local tours
- To consolidate the past work and case studies for target audiences to understand our businesses to increase chances of enquiry
- To educate internal team members regarding website usage and SEO for continuous updates and optimization
Our approach
- Study carefully the users persona, namely schools, corporates and those interested in cultural tourism, to ensure that our content applies to their needs and requirements
- Work with the internal team to deliver both online and offline tutorial sessions
- Create a trip booking platform to streamline bookings and payments and boost both online and offline tours and events
Our Challenge
- To tap into the mass tourism market and boost bookings for local tours
- To consolidate the past work and case studies for target audiences to understand our businesses to increase chances of enquiry
- To educate internal team members regarding website usage and SEO for continuous updates and optimization
Our approach
- Study carefully the users persona, namely schools, corporates and those interested in cultural tourism, to ensure that our content applies to their needs and requirements
- Work with the internal team to deliver both online and offline tutorial sessions
- Create a trip booking platform to streamline bookings and payments and boost both online and offline tours and events
Contact
hello@upleash.co
+852 6829 0042
Hours
Monday to Friday: 9:30am - 6pm
Digital Marketing // Human Design // Edutainment//
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