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Blog Posts
Facebook 廣告效果的9種方法
除了經常檢查投資回報率, 都應該跟蹤哪些指標來判斷你個 facebook 廣告成效呢? 今日, 我們會為你介紹分析和評估 facebook 廣告活動效果的九種方法, 快來學習一下吧 ~ 評估品牌認知 當你在運行社交媒體廣告系列時, 通過查看兩個 kpi 可以衡量廣告畀瀏覽情況: 觸達: 睇到你廣告嘅人數曝光量: 廣告展示次數 這些指標的重要性要睇你 D 廣告系列類型和目標。 例如, 針對鏈接點擊進行了優化的廣告系列唔一定需要衡量品牌認知, 但針對品牌認知進行了優化的廣告系列則需要衡量。 曝光的觸達率係需要經常查看嘅。...
Google Adwords上最昂貴的150个關鍵詞 (按行業劃分類)
你可能已經聽說過,Google廣告是一個快速的方式來獲得投資回報率從搜尋引擎流量。 感覺一個吸引人的前景,特別是因為谷歌運行的PPC(每次點擊付費)模式,你只需要支付的流量,實際上使它到你的網站。 但是如果你在競爭激烈的空間里對一些最昂貴的關鍵字進行競價,那麼它可能是成本是十分高昂。你能為你的策略做的最好的事情是確切地瞭解谷歌廣告如何確定特定關鍵字的每次點擊成本(CPC),是什麼使某些關鍵字更昂貴,以及你如何建立你的廣告預算的方式,實際上給你的投資回報率。 Google Adword廣告是如何決定關鍵詞價錢的?...
新互聯網環境下的Growth hacking
Growth hacking更清晰的說,是一種藉由技術和數據的力量來達成各類行銷目標,而並不是傳統意義上砸錢推廣。 普通語境下,當我們說到使用者增長,時常會將"用戶增長"等同於"獲客",但其實使用者增長的目標並不僅如此,這是一種以切實的依據、低廉的成本、可控的風險來達成使用者增長、活躍度上升、收入額增加等商業目標的方式。 Growth Hacking AARRR模型 2007年Dave McClure提出了一種業務增長模式——海盜指標AARRR,該模型在過去十年中或多或少已經成為了行業標準。...
Everyday Philosophy － Five Fun Facts about Instagram
The more I scroll, the less I feel. After taking a two-month break from Instagram, I made several discoveries and reflections about the platform. A new world of interaction: reaction rather than communication Every single profile represents a character. Every...
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